Lovelace Internet Media Marketing Service LLC (LIMMS LLC) was formed by Jeffrey Lovelace, a veteran of the marine publishing industry. For over two decades, he was associated with The Hearst Corporation, the world's largest publisher of monthly magazines and a leader in new media. As an advertising manager of Motor Boating & Sailing magazine, he was responsible for display and retail advertising for print and the MB&S interactive Web site, one of the first marine publishers to use the Internet. Besides his involvement in new media, he participated in the launch of a VoIP billable chat communications system for use over the Web.

Earlier in his career, he held sales and marketing positions with leading education publishing companies including Westinghouse Learning Corporation, an innovator in individualized computer managed instruction.

A boating and fishing enthusiast for over 40 years, he is recognized for his broad knowledge of the marine industry.

He maintains his office in Essex, Connecticut which is located midway between New York City and Boston.

LIMMS LLC office is located on Essex waterfront.